McNee Associates

For the past 30+ years, Bill McNee has been a thought-leader and business strategy consultant in the software, services and media industries. While his passion for birding and nature photography drives much of his energy, he continues to stay current with key industry trends and initiatives, as well as work with several long-term clients through McNee Associates, a research and advisory firm he founded in the fall of 2017. More recently he’s also returned to the world of working with emerging firms in a board / advisory board capacity, which he greatly enjoys.

I love meeting senior business and IT leaders, and helping them create innovative strategies and value for both internal and external clients alike.

Prior to founding McNee Associates, Bill spent two years as a Partner with Information Services Group (ISG – NASDAQ: III) after it acquired Saugatuck Technology, a subscription research and advisory he founded and ran as CEO for fifteen years. At Saugatuck and ISG, Bill led a team of industry analysts and strategy consultants focused on the most important emerging and disruptive trends in enterprise IT, especially next-gen digital technologies and how they are shaping new businesses, products and go-to-market strategies. Prior to Saugatuck, Bill was at Gartner (NYSE: IT) for 12 years, the last 5 as GVP and Research Fellow leading the firm’s Business / IT Management practice, and focusing on CIO governance issues. Earlier at Gartner he led Product Strategy, after several years as an industry analyst focused on enterprise software strategies.

Earlier in his career, Bill held strategic planning, financial management and marketing leadership roles in the broadcast and cable television industry (CBS Network TV, HBO), as well as at Comshare and the Institute for Social Research.

Bill is a proud University of Michigan alumnus.

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Consulting and Research Services

Working with a small team of experienced industry analysts and strategy consultants, McNee Associates is now providing a range of research and consulting services for clients.

For technology providers, this includes a focus around Strategy Validation, Opportunity Analysis and Positioning & Messaging consulting services, as well as Custom Research programs that support both internal planning and strategy development, as well as external thought-leadership that can be used for business development purposes.

For CIOs, CTOs and CFOs, McNee Associates provide leadership workshops that help explore the business impact of emerging technologies, as well as technology strategy development services.

Bill also has experience working with technology investors (such as Private Equity and Venture firms) performing due diligence, including assessing growth opportunities, go-to-market strategy, and the underlying technologies that would support it.

Areas of Focus

  • Advanced Analytics / Data Science
  • Artificial Intelligence (AI)
  • Business and Technology Architecture
  • Business / IT Platforms
  • Business Model Evolution
  • CIO / CFO / CMO Spending
  • Cloud Analytics / Planning / Budgeting
  • Cloud ERP / Financials
  • Cloud HCM
  • Cyber Security
  • Digital Strategy / Enablement / Transformation
  • Digital Marketing / Digital Customer Engagement
  • Driving Innovation / Innovation Management
  • Emerging Technology Trends
  • Future of Work
  • Internet-of-Things (IoT)
  • IT Economics
  • Machine Learning (ML)
  • Next-Gen Technology-Enabled Products / Services
  • The New Finance